Qwince is excited to announce that, thanks to Neuralya, we have been listed by Gartner Inc., the world’s leading IT research and advisory company, as a Sample Vendor in the following two hype cycles research reports:
- “Hype Cycle for Market Research, 2016” published July 8th, 2016, where Qwince was listed in both the Head-Mounted EEG and Neurometric Research categories.
- “Hype Cycle for Wearable Devices, 2016” published July 18th, 2016, where Qwince was listed in the Head-Mounted EEG category.
According to the Gartner’s “Hype Cycle for Market Research, 2016” report, “Traditional market research is facing challenges and opportunities from changes in customer behavior, multichannel interactions and new technologies. Market research leaders should seize new opportunities in methods, tools and strategies to build brand value and improve customer experience.” (Source: Gartner, Inc., “Hype Cycle for Market Research, 2016” by Nick Ingelbrecht, 8 July 2016).
In terms of business impact, “Neurometric data can inform decisions about content and style for advertising, product design, messaging and logos. Insights from neurometric research may be useful for learning how to better influence consumer purchasing decisions, improving brand perception, and increasing engagement of advertising and marketing communication. Neurometric research, when used with traditional market research techniques, such as eye tracking and focus groups, can yield better results to help determine the effectiveness of marketing campaigns and programs before millions of dollars are spent.” (Analysis By: Angela McIntyre)
According to the Gartner’s “Hype Cycle for Wearable Devices, 2016” report, “Wearable electronic devices are deployed for their potential to improve efficiency and lower net costs. IT leaders must differentiate among many types of wearables to determine the right opportunities for investment.” (Source: Gartner, Inc., “Hype Cycle for Wearable Devices, 2016” by Angela McIntyre, Megan Reinhart, 18 July 2016).
What are the Gartner Hype Cycles?
The Gartner Hype Cycles provide a graphic representation of the growth and adoption of technologies and applications-and how they are potentially relevant to solving real business problems and exploiting new opportunities. Gartner Hype Cycle methodology gives a view of how a technology or application will mature over time, providing a reliable source of insight to manage its deployment within the context of specific business goals.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.