The suite, Neuralya, combines three layers to understand your customer behaviour and give feedback on your customer experience and interaction in a store and via a digital touchpoint (social network, web site, video etc).
Neuralya Lab is an easy-to-use neuromarketing
platform which incorporates non-invasive wearable devices. It combines Eye Tracking, Facial Expressions, GSR and EEG techniques to gain insights about human behaviour.
By collecting data from different sensors, we measure conscious and unconscious responses from your clients or consumers.
Respondent: 20 – Soundtrack tested: 2
GFK, using Neuralya, was able to get:
- Data-driven decision to select the best soundtrack
- Benchmark with focus group results